MOSS BROS.
The Problem: People don’t know that Moss Bros. has a range of different suits for every occasion.
The Solution: Putting on a suit can make you feel like a hero, so we demonstrate the range of suits by showing that you can be a superhero of everyday situations.
A little tech innovation, inspired by the photo booth scene from Superman III.
The process is pretty simple.
1. Jump in to the booth.
2. The booth will scan your body using BodyMetric technology.
3. It will then display you in a suit that complements your shape and skin tone on the display screen.
4. You can then share the image of you in the suit to social media, print it out, and order the suit right then and there.
TVC Storyboard.
RADIO AD:
In the style of an old 50s serial.
Superman theme tune plays as the narrator speaks:
Narrator: Introducing the adventures of Supe-Clark Kent! We open on a beautiful Summer’s day. Lois and Jimmy are taking a much needed break when…
Lois: Oh no. Perry’s coming and he looks stressed…
Perry: You’re darn right I’m stressed! We need that expose on corruption in City Hall finished by 3 at the latest! That’s in half an hour! Not even you could pull that off!
Narrator: Passing overhead a certain Superman hears the run of things and moves into action. Finding the nearest phone box, he rips his super costume to reveal… his famed three-piece suit!
Lois: Look over there! It’s a blur. It’s a machine. No, it’s Clark Kent!
Clark Kent: Hi, Chief. Just thought you could use this article on corruption in City Hall.
Perry: Clark! You just saved the day, yet again!
Clark Kent: Just doing my job, Chief.
Narrator: And with that, he was gone, with that old truism ringing in his ears. You know the one! It just so happens to be the mantra of our sponsors, Moss Brothers. Get a suit! Be a hero!
ZIPVAN
Problem: ZipVan only seems to get used when people are moving house. On a completely unrelated note, it’s incredibly difficult for musicians to travel to and from gigs with all their equipment.
Solution: Reposition ZipVan as ZipBand, the saviour of the unsigned band. From posters encouraging bands to get on the road, to a tour where the venues are determined by the audience, and the bands document their travels in ZipBand diaries.
Poster which launches our stunt.
A bunch of unsigned, up-and-coming bands on a tour controlled by the audience. They could end up playing anywhere, and they’ll document their entire journey.
SARSON’S
Problem: People know the brand but don’t consciously think of it.
Solution: Tap into one of our most powerful senses: that of smell, and create the association between that particular scent and the Sarson’s brand.
A little perfume counter experiential.
EASYJET
Insight: The cost of an EasyJet flight is often cheaper than a night out clubbing.
