LEBARA: FOR GLOBAL CITIZENS

The Problem: LEBARA had always catered to migrant communities but in a quickly changing technological landscape was losing relevance with that audience.
The Solution: We decided to speak to migrant communities by advocating for them at a time when the right wing press continued to vilify them.
The Contribution: Concept creation, video scripts, post copy, asset copy, carousel copy
The Agency: VaynerMedia London
The First: We ended up making a cut for Dutch TV, VaynerMedia’s first TVC.

LEBARA Netherlands TVC: Original English script:
You live your life beyond limits / Letting nothing hold you back / So why should your mobile plan restrict you? / This month only, LEBARA is offering unlimited data and calls
In a flexible, monthly contract for only 20 Euros / Limitless, just like you.
LEBARA: For Global Citizens