GDK: LIFE FUEL

The Problem: GDK was creating a new £5 menu in a bid to attract a younger audience and needed to find a way to communicate directly to them.
The Solution: We positioned the menu as a snack to top you up in between the fun activities of a young person’s life, and used the aesthetics of video games to bring it to life.
The Contribution: Concept Creation, Briefing, Casting, Copywriting
The Agency: Social Chain