GDK: DORITOS CHILLI HEATWAVE

The Problem: GDK was bringing back the Dorito Chilli Heatwave and needed to remind people that they loved it (and the heat) the first time.
The Solution: We framed its return as the sequel to a much-loved, sweat-inducing action film.
The Contribution: Concept creation, Production briefing, Influencer & Creator Briefing, Copywriting
The Agency: Social Chain