MULTIPLE BRANDS

The Problem: I’m often employed to do general, Business As Usual (BAU) content, or community management for brands, and needed to show that off without taking too much space in my portfolio.
The Solution: I’ve thrown a few of my favourites onto one page, so you get a buffet of social content.
The Contribution: Concepting, Strategy, Copywriting, Scriptwriting, Filming, Acting
The Agency: Various.

LITTLE MOONS

The Problem: Little Moons needed to capitalise on the great success of their consumers’ social media content about their brand.
The Solution: We built out a social plan for the brand that tapped into trending topics and user interests to build a more robust identity.
The Contribution: Concept creation, Production briefing, Creator Briefing, Copywriting.
The Agency: Tommy

PROPERTY FINDER

The Problem: Property Finder (UAE) wanted to learn what kind of content spoke best to their audience, and would distinguish them from their competitors.
The Solution: We worked closely with our media team to produce a great volume of micro-content and observed which ones performed best. We then distilled the results into bigger video content.
The Contribution: Concept creation, video script, v/o record supervision, post copy, asset copy
The Agency: VaynerMedia London

Post copy: Double tap to reveal.

Post copy: Celebrating the new football champions by giving new meaning to the term ‘home colours’. #TheReds

Post copy: You deserve to make your friends double-tap.

Post copy: The eternal struggle between new white walls, and your child’s new crayon obsession 🙃

Post copy: A light fixture can completely change the personality of a room, so pick wisely. Make sure it feels like you.

Post copy: Dark walls and light furniture, or dark furniture and light walls? Which style do you think is best?

Post copy: Don’t just forget them on your phone! Get your favourite holiday pics printed and framed to decorate your home with treasured memories.

PRIME VIDEO

The Problem: Amazon Prime Video needed to craft social media posts that would better speak to their consumers’ tastes.
The Solution: As a dual community manager/Copywriter, I was able to engage with fans and funnel my learnings back into the content we created.
The Contribution: Post copy, community management, concept creation, asset copy, video copy
The Agency: VaynerMedia London

CAPTAIN MORGAN

The Problem: Captain Morgan is often had by first-time drinkers, who quickly graduate onto more premium liquids.
The Solution: Insert the character of The Captain into culture so as to create a greater affinity for the brand, especially among Gen Z whose outings tend to be more “mid-tempo” in comparison to the heavy drinking of their predecessors.
The Contribution: Concept Creation, post copy, community management, video copy
The Agency: VaynerMedia London

ZOO CO THEATRE COMPANY

The Problem: Zoo Co Theatre Company needed their social media presence and brand voice to be more distinctive
The Solution: We created content that allowed them to give their twist on popular trends and highlight the co-founders of the company.
The Contribution: Strategy, Social Media Management, Concept Creation, Filming, Copywriting
The Agency: None. I worked directly with Zoo Co.