AMAZON: ALEXA SKILLS

The Problem: Amazon wanted to increase the use of two Alexa Super Skills: ‘Help me sleep’ and ‘Let’s Play A Game’.
The Solution: Rather than simply talk about the features, I worked with our in-house motion designers to create ads which function as the skills themselves, a white noise video and mini quiz respectively.
The Contribution: Concept creation, video script
The Agency: VaynerMedia London
The Results: The number of unique customers using the ‘Help Me Sleep’ SuperSkill doubled from 10 to 20k over the course of the week following the ad’s release.